Career Trends: June 26, 2022
Curated by the Knowledge Team of ICS Career GPS
- Article by Expert Panel Forbes Councils Member; YEC Council Post. Published on Forbes.com. Original article link.
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, Linkedin, Youtube and Twitter, by creating, publishing and analyzing the content you post. It is a career field filled with limitless opportunities. More companies than ever before are searching for tech-savvy social media managers who can level up their digital content and reach wider audiences. Managing social media also includes engaging and interacting with social media users.
Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company
In a competitive, trending industry, it’s critical to know how to stand out and put your best foot forward.
For professionals just starting out as social media managers, 10 Young Entrepreneur Council members offer their best advice (below):
1. Work On Other Skills Too
- Few companies are going to offer full-time roles only working in social media, and on its own, it’s not a particularly high-skill capability.
- Be willing and prepared to offer a broader array of content marketing capabilities, including the ability to write case studies, publish longer-form articles and create visual assets or content for marketing brochures, websites, etc.
2. Find Mentors
- Find people who are doing it right and who are having success with social media. Use them as guides.
- There is no point in reinventing the wheel and trying to figure out your own way of doing it every time.
- If it is working for them, follow the trends and apply them to your market.
3. Get Creative With Engagement
- Find creative ways to engage with your audience. For instance, you could host a caption contest or a giveaway for customers who share user-generated content.
- You’ll also want to have at least one live stream each month.
- Use this opportunity to allow your followers to ask questions and get to know your company through you.
4. Recycle & Repurpose Content
- Keep in mind that you don’t have to constantly be churning out brand-new material and it is totally okay to recycle content.
- The last thing you want to do is burn out because you feel like you constantly have to reinvent the wheel.
5. Provide Clear Brand Messaging
- Social media is a way for brands to have a voice and personality as an extension of their website.
- Be clear on your brand’s messaging and adapt your social media presence to encompass that.
6. Be Human
- Social media management is a phenomenal way to have cool one-on-one interactions with old or new customers.
- If you behave like one person speaking to another, your brand will sound human.
- Insist on top-tier design for social feeds and bulletproof grammar and spelling, but remember that social media is also the place you can have fun with your customers.
7. Make Playful Content
- Make your content as playful as possible. It’s important to be professional, but you also want to show some personality.
- This will make your content more engaging and help you build a stronger relationship with your audience.
- Additionally, don’t be afraid to experiment with different content formats and strategies.
8. Consider Constructive Feedback
- Don’t ignore valid criticism. This will result in people having a negative reaction when they see your brand name pop up in their feed.
- Instead, learn how to engage with your audience and keep a crystal-clear line of communication, and address questions or concerns as they arise.
9. Be Selective With Opportunities
- Social media management seems easy, but it can actually take a lot of time, especially when you just start it.
- It’s also tempting to take on many accounts because you want to turn it into a solid career.
- That could be a mistake because there are learning curves you will need to go through.
- Take on two or three accounts and see how they do.
- That way you can take time with each one of them to make sure all your client’s needs are met and ensure no mistakes are made.
10. Take Time To Experiment
- Your best bet is to experiment with content and use split testing in your social media campaigns from the very beginning.
- Compare ads with each other, try different colors and text and target various audiences.
- You’ll get better outcomes when you collect data and build your campaigns based on what you learn.
Have you checked out yesterday’s blog yet?
(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)