Top 10 Career Paths You Can Choose with a Master’s in Business Analytics

4 min read

Education & Career Trends: June 13, 2024

Curated by the Knowledge Team of  ICS Career GPS

Business analytics encompasses understanding requirements, development and management, and functional testing.

  • Excerpts are taken from an article published on

A master’s in Business Analytics opens up a wide array of career opportunities by equipping you with the skills to process historical business data, identify trends, analyse patterns, and make data-driven decisions. This specialisation, which has gained significant popularity in recent years, plays a crucial role in enhancing business performance by providing insightful recommendations based on data analysis.

Business analytics encompasses understanding requirements, development and management, and functional testing. The knowledge and skills acquired through this programme are increasingly vital, leading to higher salaries and more job opportunities.

Here are the top 10 career paths you can pursue with a master’s in Business Analytics:

1. Data Analyst

Role: Data analysts collect and evaluate data from various sources, such as sales numbers, market research, and logistics. They conduct surveys, gather necessary information, and present data in an easily understandable manner.

Key Responsibilities:

  • Collect and analyse data
  • Conduct surveys and gather information
  • Present data insights clearly

2. Data Scientist

Role: Data scientists extract valuable insights from large datasets to help companies make informed decisions. They use algorithms, artificial intelligence (AI), machine learning (ML), and statistical tools to turn complex, raw data into meaningful information.

Key Responsibilities:

  • Analyse large datasets
  • Use AI, ML, and algorithms
  • Provide actionable insights for business strategy

3. Supply Chain Analyst

Role: Supply chain analysts work to improve business operations by coordinating project requirements with employees and assessing the current supply chain’s efficiency.

Key Responsibilities:

  • Optimise supply chain performance
  • Coordinate with organisational teams
  • Identify and implement improvements

4. Marketing Analyst

Role: Marketing analysts gather insights on products and services from a marketing perspective. They analyse marketing programmes and industry trends using customer profiling, data analysis, and predictive statistics.

Key Responsibilities:

  • Analyse marketing programmes
  • Track industry trends
  • Provide insights for marketing strategies

5. Big Data Analyst

Role: Big data analysts identify, collect, analyse, and communicate data to guide future business decisions. They work with unknown data, patterns, and hidden trends.

Key Responsibilities:

  • Analyse large-scale data
  • Identify hidden trends
  • Guide business decisions

6. Business Analyst

Role: Business analysts understand changing business needs, evaluate the impact of changes, identify data requirements, and facilitate communication among stakeholders.

Key Responsibilities:

  • Understand and document business needs
  • Evaluate the impact of changes
  • Facilitate stakeholder communication

7. HR Analyst

Role: HR analysts use computer applications and techniques to analyse human resources data. This helps organisations find better candidates, motivate current employees, and resolve staffing issues.

Key Responsibilities:

  • Analyse HR data
  • Improve recruitment and retention strategies
  • Resolve staffing problems

8. Predictive Modeller

Role: Predictive modellers create models that make predictions based on data. They need a strong understanding of statistics, analysis, and technology.

Key Responsibilities:

  • Create predictive models
  • Analyse statistical data
  • Implement technological solutions

9. Chief Technology Officer (CTO)

Role: CTOs use strategic thinking and technical analysis to ensure their organisation remains competitive. They leverage business data to guide technology and innovation strategies.

Key Responsibilities:

  • Develop technology strategies
  • Conduct technical analysis
  • Ensure competitive advantage

10. Technical Team Lead

Role: Technical team leads oversee technical development, ensuring product quality and timely delivery. They require a blend of technical skills, leadership, and managerial abilities.

Key Responsibilities:

  • Lead technical development teams
  • Ensure high-quality product delivery
  • Manage project timelines and goals


Pursuing a master’s in Business Analytics can significantly enhance your career prospects by providing you with a diverse skill set that is in high demand across various industries. Whether you’re interested in data analysis, marketing, supply chain management, or leadership roles, the knowledge and skills you gain will prepare you for a successful and rewarding career.

Have you checked out yesterday’s blog yet?

Everything You Need to Know About a Career in Economics

(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

Like this post? For more such helpful articles, click on the button below and subscribe FREE to our blog.

Download our mobile app, ICS Career GPS, a one-stop career guidance platform.

One Reply to “Top 10 Career Paths You Can Choose with a Master’s in Business Analytics”

Leave a Reply