Education & Career Trends: October 21
Curated by the Knowledge Team of ICS Career GPS
- Excerpts are taken from an article published on analyticsinisght.net.
SEO, or Search Engine Optimisation, refers to the practice of optimising a website or online content to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic traffic to a website by improving its ranking for relevant search queries. SEO remains a critical digital marketing strategy for enhancing online visibility, driving organic traffic, and achieving various business goals.
It’s a dynamic field that requires continuous adaptation to changes in search engine algorithms and user behaviours.
10 Popular SEO Career Paths
Here are 10 popular roles and career paths for new and experienced professionals looking to take the next step in their SEO careers.
1. SEO Specialist
SEO specialists focus on optimising websites to improve their search engine rankings. They conduct keyword research, analyse website performance, and implement on-page and off-page strategies to enhance organic visibility.
2. Content Strategist
Content strategists plan, create, and optimise content to align with SEO goals. They conduct keyword research, develop content calendars, and ensure content is engaging, informative, and search-engine-friendly.
3. Technical SEO Manager
Technical SEO managers handle the technical aspects of a website that impact its search performance. They work on-site structure, indexing, and resolving technical issues that might affect SEO, such as site speed and mobile responsiveness.
4. Link Building Specialist
Link-building specialists focus on acquiring high-quality backlinks to improve a website’s authority and rankings. They build relationships with other websites, perform outreach, and execute strategies to secure valuable backlinks.
5. Local SEO Specialist
Local SEO specialists optimise websites for local searches, helping businesses attract nearby customers. They manage local citations, and Google My Business profiles, and ensure consistent NAP (Name, Address, Phone Number) data.
6. E-commerce SEO Manager
E-commerce SEO managers specialise in optimising online stores for search engines. They work on product optimisation, category pages, site structure, and user experience to drive organic traffic and conversions.
7. SEO Consultant
SEO consultants advise businesses seeking to improve their online visibility. They analyse websites, develop customised strategies, and offer guidance on implementing effective SEO practices.
8. SEO Data Analyst
SEO data analysts collect and interpret data related to website performance and search rankings. They use tools like Google Analytics and SEO platforms to provide insights that inform strategic decisions.
9. SEO Trainer
SEO trainers create educational content, courses, and workshops to teach individuals or businesses about SEO best practices. They help others develop the skills needed to optimise websites for search engines.
10. SEO Manager
SEO managers oversee the entire SEO strategy for a company or agency. They develop and execute comprehensive SEO plans, manage teams, track performance, and ensure alignment with overall business goals.
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Have you checked out yesterday’s blog yet?
How to Improve Your Emotional Regulation Skills
(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)
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