Essential Skills for a Career in Social Media Management

3 min read

Career Trends: July 25, 2022
Curated by the Knowledge Team of ICS Career GPS

The role of a social media manager has become extremely significant over time since most businesses desire an impactful social media presence.

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Even if varied in their forms and function, social media platforms such as Instagram, Facebook, Twitter, Snapchat and LinkedIn serve the same purpose: of displaying something to the world. Therefore, alongside acting as a personal archive of expression for individuals, these platforms bring visibility to various organisations – helping them to promote and potentially sell their work.

A social media manager acts as the agent between these platforms and the organisation that wants to carve out a space for itself on these platforms. This role has become extremely significant over time since most businesses desire an impactful social media presence.

What does a social media manager do?

While the job may appear “simple” on paper, the job description of a social media manager transcends beyond just posting on Instagram.

  • Social media managers are responsible for creating and strengthening a brand’s presence on various platforms.
  • They are tasked with curating marketing campaigns, brand promotions, and other creatives to accelerate brand growth and garner a wide audience.
  • A social media manager will formulate a digital marketing strategy or work closely with digital marketers to build a comprehensive brand guideline.
  • They are also responsible for analysing and measuring social media trends, audience responses, and strategising on the basis of customer behaviour, ratings, and metrics.

What skills does a social media manager need?

  • Extensive knowledge of all major social media platforms: Instagram, Twitter, LinkedIn, Facebook, Snapchat, YouTube, Tumblr, Telegram, and much more.
  • Creativity: Social media managers have to generate new creative ideas for brands on a daily basis. They need to fuel and refine their creative thinking skills to be able to attract audiences with fresh and innovative ideas.
  • Research: Social media managers must stay up-to-date with the ever-changing trends of digital platforms. Therefore, research forms an integral part of their job description. They have to utilise several tools and resources to analyse how their brand is performing and accordingly change their strategy.
  • Copywriting: Social media managers may not have to work with long-form writing but writing captions for social media posts requires copywriting skills. The success of a social media post depends on the quality of the copy. Therefore, a social media manager must have a way with words, so that they can come up with fresh and quirky captions.
  • Search Engine Optimization (SEO): This is the practice of using the right and most relevant words in creating your content so that your brand ‘ranks’ higher on any given search engine. A social media manager must have expertise over SEO so that they can integrate SEO-rich language on their posts and attract a wider audience.

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(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

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