How To Choose A Career In Marketing

4 min read

Career Trends: September 4, 2022
Curated by the Knowledge Team of  ICS Career GPS


One of the most appealing aspects of a job in the marketing industry is the prospect of multiple career paths.

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Over the past 10 years, careers in marketing have seen a significant spike. As organisations are focused on driving more traffic to their website and converting online leads, there is a growing need for experienced and knowledgeable marketing professionals. Though digital marketing has become a popular field, there are many career paths a marketing professional can take.

Let’s look at some of the most popular careers in marketing and the type of education you need to obtain them.

1. Bachelor’s of science in marketing
  • A bachelor’s of science in marketing can be a good degree for aspiring marketing professionals to gain the education necessary to thrive in the industry.
  • Most programs will focus on areas such as marketing research, advertising strategies, social media marketing and consumer behavior.
2. Bachelor’s of science in business administration
  • Students who are interested in marketing but also want to understand how other parts of a company function should consider pursuing a bachelor’s of science in business administration.
  • While earning this degree students will learn about marketing basics and also build knowledge in other disciplines, such as finance and accounting.

Career Paths in Marketing

One of the most appealing aspects of a job in the marketing industry is the prospect of multiple career paths. For instance, if you enjoy numbers and data, then looking at a position as a marketing analyst would be a good fit.

1. Marketing Specialist

Marketing specialists have responsibilities that can vary depending on their work environment. For some organisations, professionals with the specialist title will be tasked with implementing marketing strategies for specific brands. Smaller companies may have specialists working in all areas of marketing.

For a better chance of securing a position as a marketing specialist, you’ll want to ensure you gain skills and experience in the following areas:

  • Marketing communications
  • Social media marketing
  • Strategic marketing
  • Project management
  • Email marketing
2. Marketing Manager

Professionals looking to move up in organisations should consider looking for opportunities as marketing managers. These managers typically run teams while working on brand strategy and management.

Marketing professionals looking to move into a management role should consider developing the following skills:

  • Brand management
  • Product management
  • Strategic marketing
  • Marketing communication
  • Leadership
  • Project management
3. Content Marketer

Professionals who enjoy the creative side of marketing should consider a position in content marketing. Most content marketers work on creative writing for marketing materials and websites or build out creative assets, such as videos and infographics.

To succeed as a content marketer, you will need to have a wide range of skills. Below are a few skills that companies may be looking for:

  • Copywriting
  • Project management
  • Editing
  • Managing content management systems
  • Product management
  • Leadership
4. Social Media Coordinator

One of the most common entry-level positions in the marketing industry is a social media coordinator. These junior marketers play an essential role in establishing a company’s presence on social platforms like LinkedIn and Facebook. They will often answer customer questions, post content and manage social media calendars.

If you’re interested in becoming a social media coordinator, you’ll want to focus on developing the following skills:

  • Copywriting
  • Marketing communication
  • Search engine marketing
  • Data analytics and tracking
5. SEO Specialist

An SEO specialist occupies a crucial role for companies looking to improve their website traffic. These marketing professionals are experts at identifying opportunities to improve rankings for keywords and implementing strategies to rank higher on search engines such as Google.

For aspiring SEO specialists, having a solid foundation in the following areas will help when it comes to securing a position with a company:

  • Google analytics
  • Digital marketing
  • Online marketing
  • Web design
  • Basic coding
  • Web content management


Have you checked out yesterday’s blog yet?

Career in fashion journalism


(Disclaimer: The opinions expressed in the above mentioned article are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

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