Lucrative Career Options in Advertising

5 min read

Education & Career Trends: August 22

Curated by the Knowledge Team of  ICS Career GPS

Advertising is a broad field encompassing different professions, and there are several interesting choices for anyone looking to build a career in the industry.

  • Excerpts are taken from an article published on

If you are interested in a fast-paced, constantly evolving field that allows for creativity, you should consider a career in advertising. Advertising is a broad field encompassing different professions, and there are several interesting choices for anyone looking to build a career in the industry.

However, you need to understand how these fields work, the required skills and the typical responsibilities professionals in the roles handle.

Here is some insight into several advertising careers, what they entail, and the skills you will need to excel in them.

1. Copywriting

  • Copywriting focuses on creating content for effective advertising.
  • It involves brainstorming creative ideas, producing scripts and verbal and visual concepts, and writing compelling stories to accompany advertisement visuals.
  • Your major aim as a copywriter is to advertise content that must be appealing and eye catchy.
  • Consequently, you must be on top of new advertising trends and concepts to draw people’s attention and create brand awareness.
  • Additionally, you must possess excellent communication skills, commercial awareness, and creative enthusiasm to promote awareness actively.

2. Brand Management

  • This field focuses on analysing, studying, and improving a brand’s market perception among consumers and other stakeholders.
  • Effective brand management involves using techniques to boost product image, create brand awareness, and increase the brand’s value.
  • Your major aim as a brand manager is to build equity, that is, to create an emotional connection between customers and the product.
  • As a brand manager, your work typically involves improving a product’s image through its packaging, associated colour, and price.
  • You’ll need to understand the brand, vision, and target audience to succeed in this field.

3. Social Media Marketing

  • Social media now serves as a marketing tool and is incredibly useful in building a strong audience.
  • Social media marketing involves using social media networks to engage old customers and connect with new ones while actively influencing or promoting the brand.
  • With a brilliant social media strategy, a marketer can influence customer behaviour and promote content to drive engagement and increase sales.
  • As a social media marketer, you will need to learn social media marketing basics to connect with customers, understand their interests and what resonates with them, and derive data from tracking your performance.

4. Market Research Analysis

  • Market research analysis entails collating and analysing data and trends from your target market and competitors, and it plays a critical role in advertising campaigns.
  • The research is useful in gathering data to understand your target market, create effective advertising campaigns, and target your adverts accordingly.
  • Conversely, comprehensive market research helps evaluate the marketability of a new product or service, understand the market associated with it, and make informed business decisions.

5. Graphics Design

  • Graphics play a vital role in traditional and digital advertising.
  • Graphic designers create visually appealing graphics to convey a message and promote a product.
  • These professionals strategically use illustrations, images, animation, colours, and other techniques to design eye-catching ads to attract consumers and improve sales.
  • Hence, an impressive graphics design should be memorable, convey a message effectively, and communicate with the target market to create brand recognition.

6. Advertising Sales Representative

  • A sales representative is responsible for convincing potential clients to purchase advertising space and airtime from media platforms.
  • Responsibilities in this role typically include identifying potential clients and their needs and understanding the client’s product or service.
  • As a representative, getting brands to place adverts with your company depends on your knowledge of effective advertising techniques and how your platform can help these brands achieve more exposure.
  • Additionally, you must be an effective communicator and excel at building excellent client relationships.

7. Accounts Planning

  • Account planners oversee the financial and research aspects of an advertising campaign.
  • Thus, they must be financial experts with knowledge of budgeting and accounting principles.
  • Also, they must know about the advertised products or services and how to use research data to drive efficient advertising campaigns.
  • Additionally, you must know how to guide your team to work alongside the IDs, adequately research important product info, and ensure alignment between the campaign and brand.

8. Marketing Communications

  • Marketing communications involves using communication tools to convey important messages to a business’s target market.
  • These tools include branding, direct and indirect advertisement, packaging, social media, interactive marketing, word-of-mouth marketing, and sales presentation.
  • Marketing communications can help to create brand awareness in the market, establish a positive brand image, build trust, and encourage customers to purchase a product.
  • A marketing communications specialist answers questions like why, how, who, where, and when a product can be used. 

9. Advertising Management

  • A career in advertising management includes overseeing all advertising campaign activities.
  • Effective advertising management entails deploying essential advertising tools, market research, and media campaigns to market a product or service.
  • Additionally, compiling and analysing data is crucial to strategically determining how to plan an advertisement campaign and ultimately influence customers’ purchase decisions.

10. Web Design

  • Web design involves the production, design, and maintenance of websites.
  • The first step towards building a career in this field is learning how to make a website.
  • This includes the different areas of web design, including user interface design, web graphic design, authoring, user experience design, and search engine optimisation.
  • A standard web design must be aesthetically pleasing, simple, easy to use, responsive, and suitable for users.
  • A web designer must also pay extra attention to the appearance, layout, and type of content displayed on the website to keep the audience.

Have you checked out yesterday’s blog yet

A Guide to Top Digital Marketing Career Roles

(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

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