Career Trends: September 21, 2022
Curated by the Knowledge Team of ICS Career GPS
Networking contributes to your social well-being. It leads to the exchange of ideas as well as coming across new information and perspectives. It also helps you meet people at all professional levels which is a great way to boost your professional confidence. Whether you are employed, self-employed, a leader in your industry, or just starting out in your career, networking and making connections is an important part of attracting new opportunities.
However, in a post-pandemic world where nearly all of our networking is done online, what are the best ways to “meet” new people and build those connections?
Here are a few tips for virtual networking:
1. Identify your niche
- For most people, establishing a niche topic is a great way to begin creating your own personal brand, which is an important first step in your virtual networking process.
- For example you can start by focusing on the strategic performance management niche, and later expand into artificial intelligence and other future trends.
2. Take a long view
- Look beyond your current job or gig economy responsibilities, and try to identify areas that will grow in importance in the next few years.
- One of those areas could be your niche – or it could be something you expand into in the future.
3. Start with small steps
- Don’t put pressure on yourself to build a presence on all the online platforms at once – it’s okay to start small by doing just a tiny bit more on the platforms you’re already actively using.
4. Make a great impression with your profile
- Use updated information in your profile.
- Clean up any content that you wouldn’t want potential employers or clients to see.
5. Post content online that establishes your expertise
- This positions you as an authority in your field.
- This could be thought-provoking takes on current hot topics, excerpts of previous presentations you’ve given, how-to content, and so on.
6. Join industry groups on social media
- Build a good reputation by engaging with posts.
- Your engagement can include answering questions and sharing other people’s content in the group zone.
7. Attend as many free online events and conferences as you can
- There are plenty of online groups, conferences, and workshops happening every day.
- Such places are a great medium to connect.
8. Introduce yourself
- When you do attend virtual events, introduce yourself in the chat and include your location (if you prefer) and your targeted job title.
- It is also goof to mention what kind of clients you work with, especially if you are a freelancer.
9. Find relevant people to approach
- Target people who work at companies you are interested in, reconnect with previous coworkers, or find people who are active online.
- When you are trying to connect and you need to make a request, get to the point quickly and make your request concise and clear.
10. Try penciling in some time every week for online networking
- Building connections doesn’t need to be a full-time job, but it does take some effort, so block off some time on your schedule for these activities.
- If you do choose to engage on social media, you may want to set a limit for the amount of time you’ll spend on these platforms.
It is still possible to build a strong network, even if big conferences and in-person events aren’t your thing.
Have you checked out yesterday’s blog yet?
(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)