Master’s In Business Analytics: Career Paths You Could Choose From.

4 min read

Career Trends: July 2, 2022
Curated by the Knowledge Team of ICS Career GPS


Business analytics is emerging as a popular specialisation in the management domain, opening doors to a variety of job roles.

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Business analytics involves processing historical business data and analysing it to identify insights such as trends, patterns, root causes, etc. Based on these insights, data-driven business decisions are made. It helps investigate and analyse business performance and finds solutions to various problems. Business analytics, therefore, is emerging as a popular specialisation in the management domain.

A master’s degree in Business Analytics can accelerate your career growth. Not only will you be in a better position to command a higher salary, but you may also have various job opportunities to choose from. Besides, you will acquire valuable in-demand skills and knowledge.

Here are some of the career paths that you could choose from with a master’s degree in Business Analytics:

1. Data Analyst

  • A data analyst works on collecting and evaluating data based on sales numbers, market research, logistics, and other such details.
  • They have to conduct surveys and collect the information necessary for performing the analysis.
  • They are responsible for presenting the data in an easy-to-understand manner as well.

2. Data Scientist

  • A data scientist is responsible for finding valuable insights from large quantities of data to help an organisation make better-informed decisions.
  • Using algorithms, AI, ML, and other statistical tools, data scientists mine complex, raw data from a range of sources and turn it into meaningful, transparent information for the organisation to improve its business strategy and operations.

3. Supply Chain Analyst

  • A supply chain analyst works to improve the performance of a business operation.
  • They do this by figuring out the requirements for a certain project and coordinating with the other employees.
  • They work with other teams to determine if the current supply chain is optimal and how it could be improved.

4. Marketing Analyst

  • A marketing analyst is responsible for helping businesses gather insights on their products and services from a marketing perspective.
  • They analyse the marketing programs and industry trends using customer profiling, data analysis, and predictive statistics.

5. Big Data Analyst

  • A big data analyst’s job involves identification, collection, analysis, and communication of data. They work with unknown data, patterns, hidden trends, and more.
  • Their findings help in guiding future business decisions.

6. Business Analyst

  • A business analyst works towards understanding the changing business needs.
  • They do this by evaluating the impact of these changes, identifying and analysing data requirements, and documenting and facilitating communication among all the stakeholders.

7. HR Analyst

  • An HR analyst uses computer applications and techniques to analyse human resources data.
  • This information helps the organisation find better candidates, motivate the employees, and fix different staffing problems.

8. Predictive Modeller

  • A predictive model is a program that makes a prediction based on the data fed to it.
  • Predictive modellers work on creating these models.
  • They must have adequate knowledge of statistics, analysis, and technology.

9. Chief Technology Officer

  • A chief technology officer must be the master of strategic thinking.
  • They conduct technical analysis as they look at ways in which their organisation can stand out in an ever-increasing competitive marketplace.

10. Technical Team Lead

  • The technical team lead ensures that the technical development is being addressed properly, the products are of high quality, and that they are delivered at the right time.
  • They require strong technical skills along with leadership qualities and managerial abilities.


Have you checked out yesterday’s blog yet?

How to Stay Ahead of the Competition as an Entrepreneur


(Disclaimer: The opinions expressed in the above mentioned article are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

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